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Call: 319-277-9502
tv is king
and fills up the top of the purchasing funnel by attracting attention. Other mediums such as radio, digital, social, outdoor, and print support these initial efforts by driving home the message through the frequency of delivery.
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With 97% of Americans owning at least one Television set, it is not a surprise that it is the major mass media of advertising. Media planners and media buyers recognize that this dominant form of media is what fills the top of the purchase funnel because of its unique characteristics.
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Knowing that television can generate broad awareness and lasting impression of a product or service through pervasiveness, impact, and targeting, Studio 5@Mudd’s media buyers and planners create strategies to ensure that not a dollar is wasted.
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